Dynamic emails are one of the most efficient tools you get with Marketing Automation software. According to 78% of marketers they are the future – our communications with customers evolves into 1-to-1 dialogue and individual messages, instead of banners hitting blindly everyone around. The age of real personalization is coming. Join that revolution!
Philosophy of dynamic emails
Idea of dynamic emails is based on assumption that marketing must respond to customer’s needs: we should address him when he wants something and react to his behavior. E.g. when user browses coffee machines, we can assume that he searches for coffee machine, not vacuum cleaner. And if he looks for it now, coffee machine offer should be sent to him now, not in two months. And if at the same time another customer searches for dishwasher, we shouldn’t try to shove coffee machine down his throat, but focus on his individual needs (namely, dishwasher).
Shortly – dynamic emails mean delivering:
- Right offer (coffee machine, not vacuum cleaner)
- To the right person (to visitor who searches for coffee machine)
- At the right time (now, when he needs it, not in three months, when it would suit you).
Fulfilling these 3 requirements guarantee that your message is relevant for recipient.
Your customers know what they need. Just sell them that!
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