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Wednesday, 10:00 am CEST

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AIK Football, founded in 1891 Swedish football club and current champion chooses SALESmanago for Marketing Automation and Data Talks as a consulting agency

November 30 2018

AIK Football enters into a cooperation with SALESmanago and Data Talks as a consulting agency. The scope of the cooperation extends to an investment in Marketing Automation to strategically improve fan engagement. The recent Swedish champion AIK Football aims to gain a better understanding of supporters’ interests and personalize communication to increase ticketing- and merchandising sales.

After an incredibly successful test period during the fall of 2018 – that showed the value of personalizing communication with the club’s supporters – AIK Football selected SALESmanago marketing automation system as a supplier. The cooperation between the parties started during week 48 and runs for an indefinite period of time.

– We are focusing our efforts to gain a holistic overview of digital marketing and look forward to reaching continued nice results in increased engagement and sales. Data Talks’ experience in sports is a guarantee for long-term success, says Fredrik Söderberg, AIK Football’s Ticketing and Marketing Director.

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

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