In a previous entry about conversion, we detailed five proven practices, which have real influence on building communication strategies and as a result foundation for sales conversion. The role of storytelling, reviews and opinions from clients and particularly regular analysis of conversion rates was highlighted. Reading today’s entry, you’ll learn ten proven methods to increase conversion in your store.
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Suitable platform selection
If you only start building your online store, get to know the offer of store platforms. Take notice of ready made integrations with popular systems when it comes to CRM and Marketing Automation. Take advantage of recommendations and other clients reviews and opinions.
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E-mail Marketing
Let’s not forget about this way of communication. Well-thought-out Email Marketing will allow your clients to be up-to-date with the current offer in your store. You can also use E-mail Marketing in the form of Lead Nurturing. This way, you’ll inform your potential clients about the profile of your business activity, implemented changes or advanced, recurrent storytelling, where clients gradually learn about successive elements of the story being told.
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Take advantage of A/B tests
This way, you’ll learn which of the developed methods of e-mailing is more successful. Thanks to Marketing Automation and advanced analytics module, you will get revised information with detailed data like number of clicks or redirections to the store WWW page.
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Remember about merchandising
It is merging and particular product presentation in groups like newness, bestsellers and seasonal sales. Cross-selling and up-selling campaign types are really effective, significantly increasing the average of transaction value. Cross-selling is suggesting additional products to those already chosen by clients. Such impressions can be usually found on the side or at the bottom of main window. Up-selling is usually more expensive and advanced version of a particular product. Thus, we alert client about additional option, informing him about differences and benefits he can get once he picks such alternative.
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Navigation and searching
If your client can’t find what he is searching for, he won’t buy it. Intuitive navigation and simplicity is a key to success. Share most advanced filtering and product searching functions: by size, prices, colors, etc. Likewise, pay attention to precision of product descriptions and remember the golden rule: minimum words – maximum content.
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Post purchase or new promotion SMS
Thanks to Marketing Automation class systems, sending text messages of that type to clients will be an ideal way to remind of the deals in the store – these could be text messages confirming posting the delivery or for instance including thank-you-message for the purchase.
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Dropped basket email
It often happens that clients searching product offer in our store, add particular items to the basket but the transaction is not completed. An email with the dropped basket, sent directly from Marketing Automation system, is an excellent reminder about shopping for the potential buyer. Proposing additional discount, we prompt him to get back to the page and make a purchase.
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Clients’ opinions and reviews
They are particularly important in building store’s trust and credibility. If other buyers have chance to voice about service quality, goods delivery or the whole purchase process, then it’s only beneficial for you in the eyes of potential clients.
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Special offers for new users
A particular approach to persons who has never shopped with in our store is fundamental. With special banners executed by automation rules we are able to tailor totally different message to the person, who visits our store for the first time. In order to encourage them to make a purchase, it’s worth to offer a discount for inaugural shopping or a free delivery.
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Social media – Facebook apps
Remember that the social media is field where it’s worth to be active and encourage to interactions with clients. With created applications and their integration with Marketing Automation, by organizing competitions on your Fabebook pages, you can gain new contacts, which nursed carefully can in turn become our clients.
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