Online merchants fell in love with Marketing Automation! Now they can provide relevant messages tailored to their customers’ preferences, establish lasting relationships and seize every sales opportunity. See which automation solutions are most liked and what improves after implementing the platform.
How Marketing Automation enhances e-commerce?
Let’s be specific. What exactly changes after implementation of Marketing Automation?
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- You save a lot of time. When you automate repetitive, mechanical processes you gain a lot of time for the most important part of your work: creation and building relationships.
- Reducing human error. Tedious, repetitive tasks doesn’t inspire you to being focused and are prone to small human mistakes. They can be performed faster and more efficiently with Marketing Autiomation.
- Know more about your customers. Thanks to advanced analytics you will be able to discover the truth about your users’ actual behaviour, preferences and decisions.
- Improve accountability of your marketing actions. Say “goodbye” to campaigns without visible effects, campaigns focused on “building brand awareness”, but failing to produce results.
- Keep consistent communication across all channels. When planning and automating, it’s easier to think about your communication as a system, not as independent messages.
- Learn advanced analytics. You can measure a lot of things going on in your business, if you have proper tools. Marketing Automation is one of the best ones, enabling you to see behaviour of your customers, effects of each campaign and draw conclusion to optimise your actions.
- Build lasting relationships with customers and increasing loyalty. Relationships can be built only on trust and relevancy.
Which Marketing Automation Solutions are prefect for E-commerce?
Online merchants love these solutions most:
– Abandoned carts rescue emails,
– Post-transactional emails: like tips on using the products, review requests, post-sales support
– Welcome emails
– Dynamic emails after visit with personalized offer
– Win-back campaigns
– Real-Time Communication
– Contact base segmentation.
Marketing Automation in E-commerce: stats
- 68% of shopping carts are abandoned
- Rescue emails show 621% higher conversion than bulk emails
- Post-transactional messages generate 2 – 5 x higher revenue per email than traditional batch messages
- Welcome emails for new users: show 4x higher OR and 5x higher CTR when compared to bulk messages
- Dynamic emails after visit with personalized offer: show 248% higher OR and 463% higher CTR when compared to bulk messages
- Win-back campaigns: well executed campaign for inactive users can engage back 8% of them
- 90% of potential customers lose interest in a product within an hour.
- Real-Time Marketing increases customer satisfaction by 67% and boosts retention by 60%.
- Emails sent to a group of users interested in particular item or category show 14,7% higher OR than messages sent to whole database.
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