The history of eCommerce as we know it nowadays dates back to 1994 – the year when Amazon was introduced to the world. The Internet wasn’t so crowded back then, and it was far easier to market your products than it is now. People were just getting to know this new medium. Catalog offers were sent to potential customers on CDs, Can you believe that! Now it’s hard to imagine, but back then, tactics like this were common practice.
Purchase behavioral patterns are changing. The World Wide Web is no longer a fashionable trend; it’s a must!
Consumers have also evolved in the meantime. They are demanding, proactive and do research on their own. When granted access to the infinite source of knowledge available on the Internet today, they can compare multiple products of the same kind; their prices, their availability in different stores, and their compatibility with the items they already posses. This means it is no longer enough to just have a product available somewhere on the Internet, it requires a much more tactical presence.
The question is how to stay visible in this crowded place we call Internet? How to make people choose us over the others? And how to ensure the customers you gain keep coming back?
One of the factors that help potential customers distinguish you from others is the way you build the shopping experience they receive. The purchase process doesn’t end with a money transfer and goods shipped. As the name suggests, it is the whole process that begins before adding item to cart and continues after a buyer receives the product.
There are multiple ways to build and upgrade the shopping experience. There are even various types. 80% of CEOs believe that their companies create a shopping experience of the highest quality. But when it comes to the customers point of view, only 8% confirm this statement. Long story short, CEOs rate themselves much better than they deserve. And that’s an opinion that’s costing them big.
If you want to create a process that is memorable for your customers and users, you have to consider the following:
- Always adjust the content to the person, not the opposite way
- Treat people individually
- React in the real-time
- Be transparent
- Take care of the service quality
It’s easier to say than to implement, isn’t it? That’s why we’d like to present you an ebook about creating and delivering the unique experience to your consumers. Download and learn:
- How ecommerce started and how it evolved.
- What is a good and a bad shopping experience.
- What are the best practices for ecommerce.
- How to use Marketing Automation Platform to grant your users the best experience possible.