Taking advantage of Marketing Automation systems has become more and more popular. Till December 2013 alone, almost 60% of world leading companies invested in automation of their marketing and 2/3 of western firms aim to implement such system in 2015. Entrepreneurship boost, greater awareness of running own businesses and receptive market are only in favor of making such decisions. At some point, manual data input or pursuing sales – marketing activities becomes hardly possible. This can be a high sign it’s time to consider Marketing Automation system. But which signs exactly should focus your attention?
1. Business growth
Once your company starts to grow, broaden activities and take on more and more employees, it’s worth to consider automation of some part of activities. Marketing Automation class system significantly lighten marketing and sales department from manual data input, marketing campaigns monitoring or changes within sales funnels. This way, your employees will be able to focus on activities which can’t be automated.
2. Major cost in case of failure
Bigger and bigger business scale means similarly greater amount of duties and also loss risk. Human factor plays fundamental role then and according to ‘prevention is better than cure’ proverb, it’s worth to consider system implementation. This way we can avoid unnecessary actions (like for instance e-mailing to inadequate segment or manual data input) and additionally, thanks to advanced module of communication with clients and analytics, we can guide on-line the effectiveness of all activities in the early stages of the operation.
3. The competition never sleeps
It could obviously seem that it’s only much repeated slogan. However, in the times of huge competition, to hammer out such advantage is a key thing. Marketing Automation allows to collect information which grants reaching individual client with very precise offer. This way, mass and accidental e-mailing becomes history. Since we can avoid potential dangers, this needs to be done and not give the competition reason for joy.
4. Lead scoring
Why is this essential? Scoring allows to measure engagement of potential client. His ‘journey’ through the WWW page is monitored and activities generate assigning consecutive points. Its aggregate is clear signal for every salesperson as it allows to quickly determine if particular user is already prepared for talks with sales department representative about the product or service.
5. Activities control
When you send e-mailing or newsletter and you run educational cycles like Lead Nurturing, you need to know that all of those activities require control, as well. We must verify which of our activities translate into specific results. Conversion, OR or CTR rates should be monitored on-line. It’s time to rule out fortuity and professionalize actions and activities.
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