How to create an effective email newsletter
How to create an effective email newsletter

Wearesocial, the global social media marketing, and communications provider estimates we’ve surpassed the 4 billion email users worldwide, and, according to Wordstream, every dollar spent on e-mail marketing translates into $44 of revenue, that’s an ROI of 4,400 %! Some marketers, however, are still reluctant when it comes to launching a newsletter. How to fix […]

Quick Guide to CRM – CRM Basics
Quick Guide to CRM – CRM Basics

 1. What CRM is? Marketing and sales are all about the customers and the way companies approach them. Regardless of the business you manage, you most likely gather data about them. Starting with their e-mail addresses or simply name and surname, ending with the value of their latest purchase or personal preferences. Such data needs […]

How to reach Generations X, Y and Z: marketing tips
How to reach Generations X, Y and Z: marketing tips

How to efficiently reach the three biggest age groups in the society, Generations X, Y and Z? – finding an answer to this question it’s a struggle of every marketer. Each of those groups has different shopping behaviors, habits, ways of looking for information, preferred communication channels. When planning marketing strategy targeted to the chosen […]

3 reasons why you should implement Lead Nurturing in B2C
3 reasons why you should implement Lead Nurturing in B2C

Traditionally, Lead Nurturing has been a B2B approach. Marketers seem to believe that B2C customers are more impulsive and less rational, but it can hurt you to underestimate buyers’ analytical skills and hunger for knowledge. As well as they want a simple and intuitive procedure and navigation, they need information and arguments that will help […]

How to automate a marketing campaign effectively: step-by-step guide
How to automate a marketing campaign effectively: step-by-step guide

When you type “how to automate…” in Google search box, one of the first search suggestions says “how to automate the boring stuff”. Indeed – the boring stuff, repetitive, arduous, but necessary tasks are the burden that we wish to get rid off with help of some magic tricks. The same applies to marketing activities. […]