Freeshop is a well-established, rapidly-growing Italian online retailer of consumer electronics. They have been operating since 2001 and are ranked as one of the top universal online sellers by the German Institute of Quality and Finance.

 
 

Their mission statement is convenience of service and putting the client in the center of their work, providing top-quality customer support service before, during and after purchase including warranty and delivery services.

 

Challenges:

  • Competing with other electronics distributors in the italian region,

  • Increasing conversion of anonymous visitors from unknown leads to identified, paying clients after browsing the site,

  • Development of recommendations and promotions to facilitate conversion maximizing profit per client.
 

Solutions:

  • Dynamic abandoned cart emails,

  • Automated workflows,

  • Segmentation matrices.
 

Results:

  • 185% Growth of number of new transactions,

  • 125% Increase in OR and increase in CTR by 80.38%,

  • 258% Higher CTR in web pushes compared to mass mailings.
 

Learn more about the implementation of SALESmanago and its results in here