Online shops spend big bucks to attract new customers. Meanwhile, according to cart abandonment rate statistics, on average 68% of e-shop customers abandon their carts before checking out.
This practically means that more than a half of your clients might be leaving your shops before the purchase is completed and you don’t even know why!
Do you want to increase the number of successful transactions? Find out why some of your customers abandon their shopping carts and start preventing it! Online surveys will be perfect for that.
The reasons for cart abandonment may include:
- costly shipping
- unexpected costs
- lack of purchase readiness
- better offer from competitors
- the clients only wanted to compare prices
- the client was just browsing
- the client wasn’t willing to register
- the product price was too high
- the sales process was too complicated
- website navigation was too complicated
It’s possible that some of these reasons apply to your business. Remember that each of them requires a different strategy and improvement plan.
Customers who don’t have enough money to complete the transaction at the moment can be offered and installment plan or the possibility to postpone the payment. In the case of visitors who only browse through products, try keeping in touch with them even once they leave your website – this will increase the chance they’ll come back and purchase next time. A research will let you decide, whether you should adjust your website (if the navigation is too complicated or clients are reluctant to register) or maybe rather rethink your price policy (if your customers keep choosing competitive offers).
If you want to conduct a research, try online surveys. You can use surveylab.com. The tool is integrated with SALESm
anago and doesn’t require any technical skills or additional plug-ins. With surveylab.com you can:
- send surveys directly from SALESmanago and identify customers who completed them
- integrated surveys with your online shop in form of a link, pop up or widget
- collect data regarding the place (URL) where the survey was launched and completed
- adjust the survey design so that it matches your shop brand
Author: Tomasz Grzechowski from surveylab.com
surveylab.com – one of SALESmanago partners – is an online DIY survey system. surveylab.com fully automates the process of data collection, real-time reporting and data analysis. The integration with SALESmanago makes it possible to identify clients who complete the survey and link their data with information saved in SALESmanago. Find out more and try out surveylab.com
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