You already have experience in trading and your store is growing. Would you like to offer your customers products tailored to their behavioral profiles?

XML comes with  help. It’s a universal markup language that serves to present data on a website in a structured manner; easier to say – it’s a file that incurs information about your products, such as name, price, category, etc. to the e-mail you want to send to the customer.  SALESmanago, want  to meet the expectations of our clients, optimizes the addition of product files, giving the possibility of perfect personalization of the sales offer.

Thanks to the new tab e-shops, adding an XML file in SALESmanago is even easier.

  • by sending a dynamic email, you can send to your contact content, ideally suited to his interests based on what he viewed on your website.
  • thanks to the dynamic recommendation frame, you are able to display personalized content in real time in the form of a frame or message to your contacts.
  • with the help of machine learning, the AI ​​module is able to acquire customer purchasing behavior and better predict their choices in our store. This allows you to better reach the contact at the right time and medium with a well-chosen offer.
  • an interesting solution offered by the SALESmanago system is Automatic Sales Chat. It’s a bot synchronized by the page you run on Facebook, which facilitates the first contact with the customer and can successfully replace the customer service department.

How easily add XML to the system?

Two most important things are the correct preparation of an XML file, and its implementation in SALESmanago. Be sure to check the information in the XML file carefully, before sending it for verification. After verification, the IT department develops an XML file transform, that is, the proper processing of the file so that the information contained in it can be displayed. This means that if you change the structure of an XML file, you need to develop a new transform.

In the SALESmanago system, each XML file can be assigned by only one transform without the possibility of subsequent editing. This means, that if there is already an XML file with a transform in the system, it won’t be possible to substitute the file or transform. Prepared XML file containing a list of products or services on the website can be added to the SALESmanago system.

To add XML files to the system: Go to Settings -> Other -> Your e-shops

[1] – Search for the e-shop by typing here its name.

[2] Default transform when you add a new e-shop, you can choose the XML format. When you choose a Default option from the dropdown list, you will need to paste the XML transform in this place. If the XML format of the added e-shops is marked as default, then it means that every added e-shop will be of this format.

[3] Add new e-shop – the option of adding a new e-shop. Within one e-shop you add one XML file.

[4] Status – your e-shop can be either active or inactive.

[5] Activation / deactivation – click this button to activate or deactivate the e-shop.

[6] Edit – the option of editing the e-shop.

[7] Delete – deletion of the e-shop.

REMEMBER: You can choose to activate, deactivate, edit or delete the e-shop at any time. 

After adding XML to the system, you can add your e-store.

[1] E-shop name –  type in the name of your e-shop. Under this name, you can find the e-shop in the system.

[2] Activate source data – this is the button of activation and deactivation of the source data.

[3] Shop domain – determine the shop domain from which XML files will be used in the transform (e.g. or

[4] Currency – specify currency format of the data source.

[5] Language – specify the language of the data source.

[6] URL of product feed – URL of the XML file. You can add more XML files to the shop but they need to have the same transform. To include more URLs in one shop you need to contact

[7] Choose a transform – choose a transform from the list. Advanced users can paste their own transform in the field that will display after choosing option Other from the list. By choosing Default, you need to paste the transform after clicking Default transform (illustration 1).

[8] Coding – select type of charset. Options to choose from: UTH-8 or Windows 1250 (accurately, as in XML file).

Click Save to save information concerning the new e-store.