TOP 15 Posts On Digital Marketing (September 2016)

Dearest readers!

Here’s our haiku on stepping out of the pillow-blanket fort when the cold October rain begins to fall:

Sad October Rain –
No no no no no no no
My blanket fort rocks

or simple

No no no no no
October no no no no no-
no no no no no

As the alternate activity, we suggest you reading the news from the marketing automation and digital marketing world without stepping out of your safe, rain & sadness-free fortress. Here’s a list of the most interesting digital marketing articles:

If lost in marketing jibberish try: Digital Marketer’s Pocket Dictionary

1. Ethics behind AI uptake
We’ve seen it a lot in Sci-Fi movies, didn’t we? We’ve read this story in numerous books, starting from Mary Shelley’s Frankenstein to Phillip K. Dick’s Roy Batty and Artur C. Clarke’s HAL 9000 to Marvel’s Ultron: built from nothing but high hopes and thin air, AI organisms bring both joy and sorrow to the humanity. There are various divagations about the ethics behind making the self-conscious creations. This article tries to solve the ethical problem in this area.

2. Increase your visibility with Google’s Answer Boxes
Read 6 helpful tips on how to improve your SEO and get to the “ranking zero” – Google’s Answer Boxes.

3. Improve your professional credibility on LinkedIn
If you are not on LinkedIn – you do not exist. At least according to LinkedIn advertisers. Anyway, if you are there try to show only your brst profile. Here you’ll find some useful tips on how to achieve it.

4. Changes in Instagram’s algorithm which you should be aware of
Instagram is all about pictures – you might say, but when you think of it for a while you will notice that even the fairest photos disappear among other masterpieces. However, there’s an easy way to upgrade the visual content: a caption. Remember – in the land of the blind, the one-eyed man is a king. Effective Instagram captions are becoming more powerful than ever due to the recent changes.

5. The importance of Google image searches – 8 tips on how to make sure your Google profile images boost your local search results
Google gravitates towards promoting local results more and more every year. Search Engine Land advices on how to put your profile image to a good use.

6. Donald Trump accuses Google of political bias…again
The USA lives the presidential race these days. There will be an epic battle, a genuine Trump/ Clinton clash of Titans. Lately, D. Trump (known for his tendency to start legal battles with others) has accused Google of concealing bad news about his political rival Hillary Clinton.

7. Advertising with Twitter
Despite the fact that some of the digital marketers decided to ignore Twitter Ads this year, it’s a good idea to know this mechanism. Find some time to listen to this half-hour podcast and learn how to use these ads, how to A/B test them and how to plan a social media budget.

8. If you don’t want a Google penalty, you must avoid…
… sneaky redirects on a mobile site. Google tries to protect fragile mobile trust, thus penalizes the mobile websites that trick users into being redirected from the search result to the sites they don’t want to visit. Google has updated us, telling us that this is an old notification, and no new manual actions have been sent out today.

9. Get inspired by the top influencers
World’s No.1 Digital Marketer Sam Hurley, to be exact. Click the title and read the whole interview.

10. Snapchat vs. Instagram – see what suits you better [Infographic]
Similarities and differences, features and influence. A comparison of the two popular storytelling tools presented in a beautiful, colorful infographics.

11. Facebook hackers use more and more precise tools
Little do we know, that there are at least 10 ways to hack our Facebook accounts. We should be aware of those threats and learn how to protect our privacy – after all we build the profiles to be our business or personal representation in the virtual territory.

12. Clean shave? Yes, please! An interview with Cornerstone’s founder
Remember US Dollar Shave Club? Well, surprise, surprise – there’s also a UK version of it, however, as benefits the royal land, Cornerstone is a “classy subscriptions business offering shaving supplies” instead of a simple familiar US creation.

13. Controversial view on mobile apps future
Read and think about comScore’s upstream view on the mobile apps future. TL;DR version – the market might be oversaturated with the mobile apps and only the top players have a chance to stay on the surface.

14. Holiday shopping email campaigns
Oi, Mate! Jingle those rusty bells of yours, and plan an email marketing holiday calendar from September 2016 (not useful already) till January 2017 (extremely helpful, I promise).

15. India is going online. This time for real
Have you heard of the YouTube Go? Maybe it’s about time to read a little bit about it. Whether we want it or not, the Internet access is considered one of the human rights nowadays. “We’ve always believed that connectivity should not be a barrier to watching YouTube,” Johanna Wright, YouTube VP of product marketing said. “In 2014 we launched YouTube Offline so you could watch videos without suffering from buffering. A few months ago we rolled out Smart Offline, a feature that allows you to schedule videos to be saved offline later at off-peak times when there’s more bandwidth, so data is faster and cheaper.” What’s more, Google works on free Wi-Fi in India to help the ‘next billion’ get online!

Enjoy reading!