Are you convinced Marketing Automation will help your company grow up? Have you investigated new solutions regarding automation? Is it only about prompting you boss now? If so, we have a few useful tips you can use when talking with the executives to prove such software can be really beneficial.
Crucial statistics
When it comes to budget cuts in the company, marketing is usually effected most. According to the research carried out by IBM, 100% of CEOs start reductions right there. In this situation, Marketing Automation implementation is a reasonable investment as it allows to cut down costs and increase the sales at the same time. One needs to remember not to be blue in the face. Instead, try to gather firm evidence and latest stats, which prove such systems efficiency and practicality. It must be mentioned that businesses taking advantage of automation reach 10% revenue increase within 6-9 months and the costs of client acquisition goes down by 12,2%.
Strong business evidence
Each boss wants to see how each penny is spent in his business. Not only prepare firm numbers as an evidence but case studies proving benefits of such solutions as well. With the number of companies using Marketing Automation nowadays, finding interesting examples shouldn’t be difficult at all. Ideally, search for them in the industry your company operates.
It’s also worth to submit ROMI to your boss – Return on Marketing Investment. Calculations on how many hours were saved daily thanks to certain marketing processes automation may surely be very stimulating. Apart from all the benefits, don’t forget to mention about potential problems and difficulties with implementation, with the urgency of learning the new system being a priority.
Better strategy
Show your boss how Marketing Automation can swiftly and more effectively help accomplish all marketing goals. Do your best to elaborate an analysis on how Marketing Automation tools will change your work over the following years. They may also help pursue new goals marketing department couldn’t afford in the past, like analytics of behavior on WWW page, which supports better selection of individual marketing activities. Companies offering Marketing Automation services will help you find out plenty of possibilities so don’t hesitate to contact them if necessary.
New activities
If you have had the same strategies and marketing activities for years, maybe the time has come for something new. Try to persuade your boss that the range of new activities will broaden with automation. Don’t be afraid to use terms like lead nurturing or contact scoring and comment on the benefits they may bring to the business. Stress all the positive changes that may come up with implementation of new tools.
Be ready to confront and dismiss counterarguments
One needs to be prepared for lack of enthusiasm our idea may have to face. The biggest number of questions may appear in relation to the costs, time needed for implementation, handling operations and most importantly, when the investment will bring profits. Prepare yourself to be ready to answer all potential question, referring constantly to firm evidences and numbers.
Marketing Automation will help your company cut down expenses on marketing and carry on more efficient, personalized marketing campaigns. Prepare clear and concise presentation explaining precisely the performance of marketing automation systems and stressing their most important features and functionalities, which will help your business grow up.
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