Press Release, KRAKOW, Poland, June 6, 2016
SALESmanago, an all-in-one, cloud based online marketing automation platform used by over 5,000 companies worldwide, following a $6minvestment from 3TS Capital Partners (Cisco, EIF, EBRD) early this year, has launched a range of new solutions for Online Stores & B2C companies. Those include new extended possibilities of behavioral profiling, predictive marketing and next best offers to cover new models of customer behavior.
Headquartered in Krakow, Poland, SALESmanago was founded in 2011 by Polish entrepreneurs, Greg Blazewicz and Konrad Pawlus. Currently SALESmanago has over 200 employees and offices in NYC, London, and Bangalore and over 500 reselling partners. The company has built a leading position in the marketing automation market with over 80 percent of its revenue coming from Online Stores and B2C companies, including significant brands like Orange, WWF, Yves Rocher, Aviva and thousands of small & medium-sized companies.
“While working directly with B2C companies and Online Stores, we have developed a completely new range of marketing automation features specifically designed for B2C that you will not find in sets of features offered by traditional marketing automation platforms,” says Greg Blazewicz, CEO of SALESmanago.
This unique solution for B2C includes dynamic 1-to-1 e-mail marketing, anonymous marketing automation, online-offline marketing & sales integration, mobile marketing automation with customer behavior tracking in mobile apps and full data integration, dynamic website content and marketing campaigns configurator for B2C and Online Stores. Today the platform was equipped with a totally new range of features for Online Stores with individual customer behavioral profiling based not just on clicks on the website but also on the information what the products, pictures the customer was looking at while browsing the website.
The complete individual profiles of customers with such behavioral and transactional data are then used in real time to build automatic predictive offers that are delivered individually in all marketing channels, from e-mail marketing and dynamic product recommendations on the website to mobile (push and in-app messages), social media and advertising networks.
SALESmanago was positioned by Venturebeat as a global leader of marketing automation for the B2C and SMB segments and in its recent analyst report GetApp (Gartner’s company) named SALESmanago a marketing automation category leader. The company’s 2015 revenue growth was over 200 percent compared to the previous year.
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