Hungry for fresh email marketing stats? Research shows that new channels don’t affect its efficiency. Still more powerful in terms of sales that social media or apps, email marketing can’t be underestimated or removed from marketer’s arsenal. Even the millennials love emails, no matter how voraciously they communicate with other technologies.
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General facts about email marketing in 2016
- ROI for Email Marketing reaches 3800%. It means that for every $1 spent, email marketing generates $38 in ROI (Campaign Monitor). According to Direct Marketing Association, the number is even higher and reaches 4,300%
- “Email remains a significantly more effective way to acquire customers than social media –nearly 40 times that of Facebook and Twitter combined” (Entrepreneur)
- According toEconsultancy, emails containing at least 3 social media sharing buttons generate 55% higher CTR when compared to messages without social media references. Surprisingly, only 50% of marketers use social media references.
- 58% of clients declare that email is their favorite way of getting offers and marketing communication.
- Marketers spend around 15% of their budget on email marketing.
- In 2015, the number of emails sent and received per day total exceeded 205 billion. This figure is expected to grow at an average annual rate of 3% over the next four years, reaching over 246 billion by the end of 2019. (Radicati Group)
- “Today’s inbox is about more than just exchanging mail with the people you know -50% of the email in a typical inbox is newsletters and another 20% is social network updates” (MS Office)
- Putting recipient’s name in the subject line raises OR by 42% (Experian). And yet only 35% of marketers are leveraging personalized subject lines.
Database hygiene
- 25% of your database decays each year (Email Uplers)
- How to grow your list? Aaron Beashel says that “people are prone to accept recommendations from trusted resources (friends, family, peers, experts) as a stamp of approval.”
- 50% of marketers admit that the quality of data they work on lowers the efficiency of their campaigns.
- 42% of Americans check their email in the loo. We spend 6 hours daily checking our emails (TechCrunch)
Crafting a perfect email
- 64% of people open an email because of the subject line (Salesforce)
- An ideal CTA consists of 2 – 5 words
- Segment your customers. Segmented emails perform much better: 14.47% higher OR and 89% higher CTR than non-segmented ones (MailChimp)
- Email content and design (79 percent), campaign management (74 percent), and contact management (74 percent) rank as the three most critical aspects of an email (Business2Community)
Emails on Mobile
- Mobile Open Rate: 53%, the highest ever (Email Monday)
- B2C emails get1% more opens on mobile than B2B email (ClickZ)
- Mobile revenue made up 20% of all email-generated revenue, growing by a third in one year (ClickZ)
- 75% of Gmail’s 900M users access their accounts via mobile devices. (TechCrunch)
Dynamic emails
- Only 20% of marketers use behavioral triggers in email marketing (Econsultancy)
- 78% of CMOs believe that custom content is the future of marketing (infographic)
- Personalized emails drive 6 times higher transaction rates
- Personalized emails improve CTR by 400% and conversion rate by 300% (case study)
- According to Experian, transactional emails (it means emails sent do individual user in reaction to his behavior, e.g. sending a cross-selling offer in after sales email) show 2–5 x higher revenue per email when compared to traditional bulk messages.
- 67% of shopping carts are abandoned (KISSmetrics) – address them with dedicated emails
- 74% of consumers expect welcome messages after subscribing to a newsletter (Blake Miller)
- Welcome emails show 86% higher unique OR and 196% higher CTR (Social Mouths)
Technology
- Revenue for B2B marketing automation systems increased 60% to $1.2 billion in 2014 (KM)
- Email marketing technology is used by 82% of B2B and B2C companies (Ascend2)
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