What marketers want? What do they need the most? The wish-list is pretty elaborate.
We wonder, what do you wish for? Feel free to share in the comment section In the meanwhile – read our list.
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Multi-channel Data Integration
The website, email, social media, mobile apps, IoT, brick-and-mortar store… people leave plenty of data and perform many trackable actions across various touch points. Problem? Marketers find it difficult to combine all the information into one stream. Maybe you too are among users of multiple channels and platforms. All of them have separate analytics that only dims the complete customer’s profile. Sadly, this image should be your primary tool.
According to Marketing Charts survey, 63% of marketers face that issue. Only ⅓ of them has tools to integrate various data sets (Marketing Automation platforms).
Viral
Marketers’ Holy Grail, their Eldorado, Atlantis and the bunny they are chasing.
What’s the secret sauce for something that people want to share? How to make content that will spread among the world wide web like some kind of viral disease bearing brand’s awareness with it? Marketers dream of such kind of free buzz.
Larger Budget
Imagine that you finally have money for all those campaigns you are dying to make (but never could have afforded)…
You could place your ice-carved logo on a Times Square, or make a musical based on company’s story…
Coulda-shoulda-woulda! Maybe it’s for the best we don’t always get what we want.
Simpler, Visceral Tools
Even if you are already the Princess of Excel and Lord Commander of Google Docs, you probably still get surprised by new platforms that you must test from time to time and learn. Mastering them eats up your time and energy.
Remember! It’s easier (and better, actually) to pick a multitasking tool, than to multitask with several systems. The simpler, the better.
Measurable Results
Think of efficacy analysis of all your actions. Of the possibility of showing the measurable effect of your performance. Black-and-white: by the Lead Nurturing implementation, buying cycle get shorten by 2 weeks; your meme (with a kitten, of course) generated 50 leads; cupon-action increased sales in brick-and-mortar stores by 25%.
Wouldn’t you strut about your KPIs and ROIs in the office?
Loyal Customers
Today’s customers aren’t loyal. They have infinite choice possibilities and all stores lure with first-buy offers and discounts for new visitors. At the same time, the vast majority of them ignores the customer they already have, and thus they loose them.
By targeting and segmenting customers, you can easily re-engage them and increase their loyalty.
Better Understanding of Customers’ Needs
The most declared marketers’ wish (according to Rival Fox inquiry) is to know what content, in which channel is sincerely welcomed by the audience. Also, they’d like to access this knowledge with one click.
Similarly, precious would be an opportunity to compare the results with those of competitive companies.
Zig Ziglar, the legendary marketer, said famous „If If you can dream it, you can achieve it” (source). Take a glance at your dreams. Many of them might be achieved if you only receive proper tools and resources!
What would you add? Share a word!
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