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Wednesday, 10:00 am CEST

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Wednesday, 10:00 am CEST

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7 Most Inspiring Posts About Marketing You Must Read (September 2015)

Digital Dictionary Blog Follow Like ConceptWe picked for you the most valuable posts about marketing that appeared in September. You will learn secret hacks to Twitter and Pinterest, discover how to get to influencers, find new SEO tools and much more. Grab your coffee and sit down – a lot of tremendous reading is waiting!
Email Marketing: Pinterest email test results in 31% lift in re-pins from email

Case Study from Marketing Sherpa: we already know that social media buttons in emails boost conversion, but here we have a slightly different case. WeddingWire wanted to increase their visibility on Pinterest, as many couples go there to look for wedding inspirations.
All campaign has been described, step by step, with print screens.


Marketing has changed forever. Download free ebook about Mobile Marketing Automation


How to Immediately Become a More Productive (and Better) Writer

Jerod Morris claims that to write better and more efficiently you should adapt Kaizen: the concept of making progress by a set of baby steps made consistently, not by great revolution. Regularity is the key. Instead of trying to change everything at once, try making small improvements (like revising your text for unnecessary adverbs, stealing other’s ideas or writing without distractions). This charming and unpretentious text will surely inspire content marketers.
By the way: writers, don’t avoid your bathroom! As science proves, best ideas come when you’re showering.

 

6 Clever Ways to Get Influencers to Link to You
How to make influencers link to your blog? Neil Patel says: you need links from huge, reliable websites to become more visible in search engines and increase organic traffic. We won’t give away all the tricks, but here are some: write a case study based on influencer’s actions, use her as an example in your post, quote her and find places online where you can meet.
As always, very informative and long post.

 

Six Simple yet Effective Ways to Make the Most out of Twitter
Pooja Lohana on Marketing Profs shares Twitter hacks: interact with influencers, rehash old posts, use Twitter cards, ask for feedback and, last but not least, consider paid posts.

 

Marketing technology? Digital? It should be #HumanFirst
Mayur Gupta on ChiefMarTec: years of experiences and seeing many Marketing Automation mistakes taught him that you should always think and act like a human being. You can treat customers as piles of data! It’s not about replacing algorithm with empathy, but supplementing one with another. Technology must be a tool, not an aim.

 

Great Storytelling With Data: Visualize Simply And Focus Obsessively
Avinash Kaushik will show you what makes a great data analyst: it’s an ability to tell why things happen. Today we fetishize numbers and adore charts, but can we actually make use of it?
Deep understanding of data will help you deliver great presentations because you will see the story numbers tell and will be able to share it.
So don’t just paste many stats in your slides to impress the audience, but construct a narrative that makes sense of it.

 

10 Popup Calls-to-Action Your Readers Won’t Be Able To Resist
Jeff Bullas discusses how to give more power to popups. Does design matter? What to include? Does animation work? How to target popups?

 

18 Tools to Help Content Marketers Block & Tackle SEO
Ashley Zeckman makes a list of best SEO tools for not-SEO experts. They serve keyword research, competition research, content optimization, basic on-site SEO, link tracking, SEO management and website analytics.

Let us know which ones you like most and share your favorite posts in comments.

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

The Essential Role of Product Catalogs in Marketing Evolution
The Essential Role of Product Catalogs in Marketing Evolution

    In the dynamic realm of digital marketing, Product Catalogs act as the vital link between your eCommerce platform and SALESmanago. They aren’t just useful but essential for maximizing your marketing potential.    You might be wondering, ‘I’ve already integrated XML Product Feeds, why consider another integration to Product Catalogs?’ While XML Product Feeds […]

Getting in Bed with AI? Remember, Safety First!
Getting in Bed with AI? Remember, Safety First!

    In the dance between technology and commerce, eCommerce companies find themselves at a crossroads as they consider cuddling up with the tempting world of generative AI. A recent Gartner report, titled “4 Ways Generative AI Will Impact CISOs and Their Teams,” provides a backstage pass to the glitzy show that is the future […]

Marketers lose the right to choose their tools. Do you have to let it go?
Marketers lose the right to choose their tools. Do you have to let it go?

    by Aleksander Skałka, Director of Solutions Consulting & Sales Enablement   Observing trends among the greatest eCommerce players, marketers from small and medium companies must wonder, how did this happen, that their daily challenges differ so much from the problems that bother the biggest industry’s players? Latest observation: marketers lose the influence to […]

Reimagining Doorways to Success: PORTA’s Story
Reimagining Doorways to Success: PORTA’s Story

    Unattainable results? Not in our book. The synergy between PORTA KMI POLAND and SALESmanago is a living testament to that.   PORTA has been opening doors across Europe for three decades, not just literally, but also via innovation and design. PORTA’s path as a leading Polish brand in door manufacture and distribution reflects […]