What have you been reading in May? Below we present you our top 5: titles we found particularly interesting. They discuss analytics, creativity (how marketers’ imagination differs from artists’ one?), persuasion, and emotions as business’ core. For dessert we will propose rebellious and provocative original, who doesn’t believe in social media or celebrities. Ready?
As always we are curious of your types – share in comments!
1. Jerry Rackley, Marketing Analytics Roadmap: Methods, Metrics, and Tools
If you’re interested in marketing analytics, we strongly recommend Rackley’s book. It involves both basic and advanced knowledge. He helps find the right metrics, choose tools, measure all the parameters step by step (including ROI), and make analytics really work to attract new customers and increase revenue. The book also shows how to grow an organizational culture where analytics becomes a vital part of planning, communication and operations.
2. Deborah Riley-Magnus, Write Brain Left Brain: Bridging the Gap between Creative Writer and Marketing Author
You could be writing Ulysses or linguistic poetry, but you prefer to write about vacuum cleaners. Somewhere deep inside, you fear about your creativity: isn’t it instrumentalized, reificated, narrow, less worthy?
Dozens of marketers and copywriters face such doubts from time to time, as well as writers who found themselves on marketing path. That book is for them. How to become a successful marketer when you recognize yourself as a novelist? How marketing and artistic types of writing are interrelated, how do they differ and where some similarities could be found?
If you probe the secrets of human creativity and writing, grab Write Brain Left Brain: even if you have never been or wanted to be a writer.
3. Mark Rodgers, Persuasion Equation: The Subtle Science of Getting Your Way
Persuasion is one of the crucial competencies today: for marketers, entrepreneurs, salespeople, consultants and copywriters… Still, apart from many existing theories, we lack good terms to discuss it. So to all of you who want to be more persuasive we recommend Mark Rogers’ book.
It’s well written and captivating. If you need more encouragement, learn that the foreword was written by Alan Weiss (remember our piece on Lead Nurturing according to his theory?)
4. Carolyn Tate, Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing
Tate says that today business needs a heart – an emotional idea that evolves into the core of all the actions. That’s what our customers buy: feeling, engagement, hope, story… They are tired of being treated like walking wallets, waiting to be interrupt
ed, attacked, and treated disrespectfully, perceived only by the prism of money.
Books such as Conscious Marketing or Mindful Marketer provide an essential counterbalance when we focus too much on mechanical, technical side of marketing and need to be reminded of why actually do we implement all that sophisticated tools.
5. Bob Hoffman, Marketers Are From Mars, Consumers Are From New Jersey
If you like rebells, Bob Hoffman might be your choice. His commonsensical, rational and witty discourse disarms all buzzwords. He is critical, funny and result-oriented when demystifying trendy round phrases and tricks. Among many, social media and role of celebrities in advertising are highly overrated.
Before you buy a book, check out his blog Ad Contrarian. According to Business Insider it’s one of the most influential blogs on advertisement in the worlds. A lot of texts included in the book come from there.
What would you like to read from our list?
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