Have you been wondering what to read? Looking for something inspiring? Here we come with our list of best books on marketing released in June!
This month we have something for lawyers, something for artists and something for innovators and forward-thinkers. Ready?
Peter Thiel, Zero to One: Notes on Start Ups, or How to Build the Future
How to create something really new and innovative? How to see what nobody else can imagine? Novelty is the core of establishing a start-up, not repeating and refurbishing already made inventions. („We’ll make a Facebook for farmers” or „Let’s make Uber for pedicabs”).
Peter Theil uses both philosophy and his practical experience (he invested in, to name a few, Facebook, LinkedIn, Yelp and PayPal, not to mention other activities he was involved in , as producing “Thank you for Smoking” movie”) to discover the secret of true innovation – creating something that’s not yet here and nobody knows about possibility of its existence.
Nassim Nicholas Taleb, author of Black Swan and Antifragility, recommend that book. If that’s not a recommendation, we don’t know what is.
Ken Hardison, Systematic Marketing: How To Grow Your Firm Without Losing Your Mind
This book has two main advantages. One, it discusses Hardison’s original idea of systematic marketing. Two, it shows you excellent tips on marketing in a very specific field: law services. Ken Hardison isn’t a marketer: he is a lawyer who wanted to acquire new customers for his firm. That’s why his book offers different perspective from texts “by marketers for marketers” we usually read.
Having built one of the largest Personal Injury Law Firms in the state of North Carolina, he can show substantial results of his concept.
Natasha Wescoat, The Artist Blueprint Plan: Craft a Successful Art Business
“I’m an artist so I’m so sophisticated and ethereal that I don’t know much about all that business and marketing stuff. And now please excuse me, my muse has arrived”,
If that’s how you imagine being an artist, meet Natasha. With her book – and her life – she proves that art can be monetized and that one can become a full time artist and make a decent living at the same time. Being an extremely successful artist herself, she describes the arcana of the intersection of art and business.
For you who wanted to pursuit that path yourself or who do marketing in creative businesses.
Chip Kidd, Judge This
“It is only shallow people who do not judge by appearances”, said Oscar Wilde provocatively, and that’s basically what Chip Kidd’s book is about: first impression, that one moment, when we instantly decide whether what we see is special or just average. How to make it (both in design and in life?)
Chip Kidd is and acclaimed designer (see here), author among others wonderful book covers. If you love his works as we do, we recommend that book. Complainers say that it resembles a long slide show (a lot of graphic, little text), but we find it worthwhile (but a lot depends on your own artistic sensibility and taste).
It will make a great refined gift.
Which one of these would you like to read most?
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