30 Must-Have Apps for Marketers: knowledge, creation, social media

If you are so close to your smartphone that you even sleep together, just as 44% of adults do, we found for you the best apps that will help you work more efficiently and conveniently. Most of them are free. We focused on 8 areas: contact management, knowledge acquiring, documents, creation, micro-content, productivity, social media and analytics.

Contact management

Brewster

How it works: collects contacts, automatically integrates them with social media profiles and removes duplicates. You can use your contact base from any device.

It also ensures that your base is safe.

For: Android, iOS

Price: Free

Knowledge

Flipboard

How it works: aggregates content from RSS, Twitter and chosen subject areas, and presents it in beautiful, magazine-like form.

For: Android, iOS

Price: Free

Feedly

How it works: just like Flipboard, it aggregates content from RSS, but it’s more visually restrained.

For: Android, iOS

Price: Free

Quora

How it works: A huge platform gathering users asking and answering questions. Learn what problems your users have – and even solve it at instance or use that knowledge for product development or as a source of inspiration.

You can access that valuable resources also via mobile app.

For: Android, iOS

Price: Free

Quick Win Digital Marketing

How it works: delivers answers to marketers’ questions.

For: iOS

Price: 5,99$

Daily

How it works: like a content Tinder.

You get a lead of a text and decide whether to read it or skip it. App learns your preferences, but you still can hope for a pleasant surprise and discovering new blog, author or area that will fascinate you.

For: iOS

Price: Free

Documents

Dropbox

How it works: Keep your documents safe, backed-up and available at all devices, cooperate and share. Dropbox is also on mobile!

For: Android, iOS

Price: Free

Google Drive

How it works: offers you easy access to your files anywhere and anytime, possibility of editing on various devices. And all the space in the cloud!

For: iOS, Android

Price: Free

UX Writer

How it works: Ensures that if you edit a document on mobile device, it will look exactly the same on desktop.

For: iOS

Price: Free or Pro option

Creation

Evernote

How it works: the best virtual notebook in the world. All your notes available on various devices, easy to share. You can include photos, videos and even create a presentation.

For: Android, iOS

Price: Free

WordPress

How it works: if you use WordPress, you will be happy to know that mobile app is available. Now you can be in touch with your readers all the time!

For: Android, iOS

Price: Free

Tumblr

How it works: Tumblr is a social blogging platform. Intuitive and simple. Great when you want to just post, not to get your hands dirty in HTML. Mobile app makes blogging even easier.

For: Android, iOS

Price: Free

Micro-content

Over

How it works: combines beautiful images with text. Breathtaking!

For: Android, iOS

Price: respectively – 3,99$ and 2,99$.

Wordswag

How it works: on similar basis. Combine text and picture to get micro-content to enrich your content and redistribution in social media.

For: iOS

Price: 3,99$

Canva

How it works: irreplacaeble tool for all laymen who want to create simple graphics.

For: iOS (iPad)

Price: Free, but some motives are paid.

Aviary

How it works: A simple tool for photo editing.

For: Android, iOS

Price: Free, but some motives are paid.

Find more free micro-content tools and tips.

Productivity

Toggl

How it works: tracks and measures your productivity on all devices. Extremely friendly!

For: Android, iOS

Price: Free

Trello

How it works: simple tool to organize your work and plan tasks. Cooperation option available.

For: Android, iOS (apps for Windows 8 and Kindle Fire also available)

Price: Free

iDoneThis

How it works: Beloved app of many entrepreneurs and writers, as Daniel Pink.

Each evening you get an email with question about what have you done today. You write back. You can either keep it for your own record or share with your team and celebrate your achievements.

For: web and email

Price: Free for personal use, 5$ for each team member per month.

30/30

How it works: Hello, are there any procrastinators in the room? Guys, there is hope!

A simple trick: if you have to do unpleasant task which you keep on putting off, focus on it for 30 minutes and then relax. Thanks to the perspective of the rest coming it will be easier to get you to work, and 30 minutes seems a short-lasting effort. 30/30 helps you put that idea into action – you decide what you have to do and 30/30 counts time and then measures your productivity. So you can eat all the frogs awaiting!

You might laugh and call it just a stopwatch, but it actually works and was called one of the 100 apps ever made for iOS.

For: Android, iOS

Price: Free

Wunderlist

How it works: helps you create convenient lists. Easy to organize your tasks or things to remember, synchronized on all devices.

For: Android, iOS

Price: Free

Wi-Fi Finder

How it works: finds you a wi-fi nearby.

For: Android, iOS

Price: Free

Social Media

Buffer

How it works: Plan and organize your social media (Twitter, Facebook, Google+, LinkedIn…)

For: Android, iOS

Price: Free

Perch

How it works: Collects the statistics and analytics of all your social media to give you a bird’s eye perspective on your performance. Dedicated to smaller, local businesses. Awarded with “The Best Business App og 2013”.

For: Android, iOS

Price: Free

Tweetboot

How it works: Helps you manage your Twitter account

For: iOS

Price: 4,99 $

Flow for Instagram

How it works: An iPad app that helps you manage your Instagram. It’s easy!

For: iOS

Price: Free

Brand24

How it works: most advanced media monitoring tool. Learn what customers say about your brand and join the discussion. Thanks to the app you can react instantly.

For: Android, iOS

Price: according to chosen plan, app itself is free