Have you been reading something interesting about digital marketing? Today we share a list of most worth reading posts we stumbled upon in August. Find below links to amazing pieces on mobile apps, social media and content marketing.
See the list from previous month (July) here.
Enjoy!
Mobile user acquisition: what’s really working (and, separating hype from truth)
Dan Slagen debunks mobile marketing myths and shows which practices are truly effective. In a nutshell:
– social media work only for 14.8% of marketers trying to promote their apps,
– paid ads are not as effective as it’s told to be
– you need to find balance between organic (inbound) and paid methods.
Download Free Ebook on Mobile Marketing
What happens when data goes wrong? BAT’s CMO discusses
Marketers are so excited with options offered by Big Data that they forget about what happens when it goes wrong. But dirty data, or hoarding too much information without purpose can actually hurt your performance. Paul Ormonde-James advises on how to collect and utilize data wisely.
Why the future of content marketing is real-time
The hottest trend in content marketing? Tailoring materials to individual user in real time. As we can analyse more and more on our customers faster, suggesting most useful posts for particular user doesn’t pose a problem.
Content personalisation might even go further: as algorithms might replace creators soon (we wrote about it in Can machines replace marketers?), in the future text might be machine-written for each user as he visits the website. That would be a true dynamic content!
How to Avoid Marketing Automation Disaster: 6 Essential Pre-Planning Steps
Alexis Hall shows the road marketers make from asking “Marketing Auto-what?” to seeing ROI and draws attention to a difficult moment on the way, where beginners often make mistakes. It’s about realising real possibilities of Marketing Automation software in order neither to set one’s expectations too high nor to reduce the platform to email marketing tool.
Automating Content Reuse: One Marketing Team’s Story
Interesting piece on how to reuse your blog posts and make it easier for readers to find content they need. Simple and inexpensive solution, using tags.
Don’t Waste Your Time: 6 Ways to Be More Efficient on Social Media
Neil Patel about unnecessary things you think you must do on social media, which only consume too much of your time. Plan, reduce and don’t believe that you must answer customer within 15 minutes.
Divergent opinions about chief marketing technologists
Chief Markting Technologist, or CTO: is it a job of the future, or rather a passing fad for companies? Scot Brinker shows what CEOs really think about it.
6 After-order Emails to Boost Ecommerce Sales
Customers really read your after-order emails, so why do you neglect these messages? Apply best practices discussed on Practical Ecommerce.
On our blog
From our August posts you liked most:
20 Free Tools to Help You Write Blog Posts Faster and Better
Generate 45% More Leads with Marketing Automation
Why marketers lost trust and how they can win it back
Why Small Business Needs Marketing Automation
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