“The only true wisdom is to know that you know nothing”: a super effective method of finding good solutions brought to you by the very Socrates
“The only true wisdom is to know that you know nothing”: a super effective method of finding good solutions brought to you by the very Socrates

Socrates compared himself to a gadfly, who would sting Athenians out of indolence. He was later sentenced to death precisely because of this, but the future generations were much more appreciative of his method of argumentative enquiry.     Socrates’ s times (around 470-339 BC) saw an increasing popularity of the sophists. These were wandering […]

A philosopher as the best CEO ever? Modesty, moderation and fairness being the attributes of an ideal manager? Check out a perfect company by Plato
A philosopher as the best CEO ever? Modesty, moderation and fairness being the attributes of an ideal manager? Check out a perfect company by Plato

Abolition of private property, children raised by the State and ban on painting. The first ever political utopia sounds like the worst totalitarian nightmares. However, the idea of the State as proposed by Plato contains several elements that today could inspire not only politicians, but also company directors.     The starting point for our […]

You have just bought a Ferrari because you are single and well-off or rather you are single and well-off because you have just bought a Ferrari? How Heidegger’s philosophy turns the sales process upside down.
You have just bought a Ferrari because you are single and well-off or rather you are single and well-off because you have just bought a Ferrari? How Heidegger’s philosophy turns the sales process upside down.

An NSDAP member, fighting off his mid-life crisis getting involved in an extra-marital affair with an 18-year-old student and, last but not least, one of the most important contemporary philosophers. Can that man have anything in common with developing a sales strategy for an automotive business? He surely can. More than you could ever imagine! […]

Why Schopenhauer should become the patron of marketers?
Why Schopenhauer should become the patron of marketers?

Arthur Schopenhauer is a philosopher known mainly for pessimistic memes discouraging us from taking action. It turns out, however, that his thoughts are surprisingly well aligned with the reality of a marketer’s job.   Schopenhauer devised a system, which aptly describes the way we act. He noticed a force inherent in human beings, which he […]

Thanks to the use of automation and personalization, Sferis achieves a 993% higher OR ratio and a 2384% higher CTR in the e-mail channel.
Thanks to the use of automation and personalization, Sferis achieves a 993% higher OR ratio and a 2384% higher CTR in the e-mail channel.

  Sferis is a dynamically growing online store that offers its customers an extremely rich product portfolio. The store’s offer includes products for consumer electronics, homefurnishings and accessories for developing your hobby. The idea of the store is to provide the highest quality products and services to the market, while offering as much choice as […]